With the brand-new TaylorMade MG3 wedges, the company gazes to continue its momentum in the category. The brand-new designs pair clean lines with existing RAW Face and Milled Grind engineerings. Retail price is $180. Available Sept. 3.
My firstly wedges were TaylorMade. RAC Black — 52, 56, 60 — as was the standard progression in those periods. I played them for a year, switched to Cleveland and haven’t pouched a TaylorMade wedge since.
By reputation, Cleveland was still THE brand in the wedge category. Vokey was only beginning to Spin Mill grooves but the prevailing prudence at the time was that those were the only two wedge brands that mattered.
In the years since, Vokey has become the undisputed No. 1 while Cleveland and Callaway battle for second. Over the years, our testing has procured several competent alternatives but the reality is that the majority of the market is plenty content with those three options.
TaylorMade’s comparative lack of success in the wedge sell isn’t due to lack of trying. In a category that requires little and presents few opportunities for innovation, TaylorMade has given it the old-time college try. You’ve got assorted groove technologies. The xFT wedge with its replaceable faces was either overly ambitious or simply ahead of its time. More recently, TaylorMade has leveraged milled sole grinds in the interests of greater manufacturing consistency.
Catering to Pros and Joes Alike
Within the big picture, TaylorMade’s endeavors mainly spoke to the needs of PGA TOUR pros. That attains appreciation considering the fact that TaylorMade is, first and foremost, a Tour brand, but at some point, even Tour brands need to create products that median golfers want to buy.
With the MG2 cable, TaylorMade began to induce some progress. For sure, it doesn’t hurt when circumstance allows you to stamp the letters TW on a golf club but RAW Face technology was different. Even if current realities behind its benefits often got lost in translation, golfers want spin. It’s a story that resonated. The degree is that TaylorMade has finally broken through. It’s the fastest-growing brand in the wedge category and, while the company accepts it was starting from little more than nothing, growing is growth.
There aren’t any expectations that TaylorMade will challenge Vokey anytime soon but, for the first time I can remember, the company has momentum in the wedge category. In some countries( probably not one where you live ), TaylorMade is No. 1 or 2 in the two categories. The success of MG2 threw TaylorMade in the conversation. With the MG3 Wedge, the company hopes more of its wedges will move from the conversation into your bag.
TaylorMade MG3 Wedge Design
Nearly every element of the TaylorMade MG3 wedge design speaks to the reality that, as TaylorMade’s Bill Price says, “You only get one wedge.” With allowances for the occasional game-improvement wedge, the point is that any company’s most mainstream wedge needs to appeal to every type of golfer–plus handicaps all the way to your 20 -somethings.
Needless to say, creating a wedge that can both appeal to and work for an audience that wide-ranging is no easy thing.
For average golfers, a good bit of what we want from our wedges can be summed up in a single word: rotate. Fortunately, according to Price, the TaylorMade MG3 Wedges have a single define, “spin cycle.”
About That RAW Face
For TaylorMade, the rotate story starts with its patented RAW Face technology. To be sure, misconceptions about RAW Face and raw wedges are abundant and, previously, TaylorMade didn’t go too far out of its way to add any clarity.
Because of that and abundance of other mythology, a good number of golfers buy raw wedges because they rust, believing that rust adds spin.
Let’s try( again) to clear that up.
It’s important be noted that the actual the advantages of RAW Face are two-fold. First, because merely the face is unfinished, the rest of the wedge should look reasonably good for the duration of its life. Some golfers desire gnarly-looking rusty wedges. Others prefer the appear of a properly finished club. RAW face, by some measure, offers the best of both worlds.
The second benefit is the RAW Face itself. To was apparent, it’s not that rusty establishes spin but the lack of finish signifies there’s nothing being applied over the grooves that could be used to mess with the aimed geometry.
Here’s how TaylorMade is wording the benefits of the MG3 Wedge’s RAW Face Technology 😛 TAGEND
Some producers tweak their groove specs be held accountable for the finish but most probably don’t. At a minimum , no finishing removes some risk of the grooves not performing as designed, which isn’t a bad thing.
As far as rusty goes … anything that gets between the projectile and grooves has the potential to cheapen spin performance. Rust itself probably isn’t a good thing.
TaylorMade MG3 Wedge- Technical Details
A good chip of the other technical details aren’t revolutionary. We’re talking about the kind of” trajectory optimizing center of gravity” tweaks that most of the wedge industry is already leveraging.
To that aim, TaylorMade is using a combination of think-thin face pads( strategically concentrating mass based on loft) and progressive hosel segments( likewise based on lofts) to optimize the CG location such that lower-lofted associations launch higher while higher-lofted fraternities provide a more penetrating trajectory and more bite.
What’s new and different is the addition of elevated microribs to the MG3 design. Billed as grooves between grooves, the microribs are there to boost spin on those little touch shots in various regions of the green. We’re talking about 40 gardens and in where, according to TaylorMade, the grooves can add upwards of 200 rpm of spin.
At those intervals, 200 rpm isn’t a small number so I’m intrigued. At the same time, I’m aware we’ve seen various takes on this type of technology before. With previous iterations, the additional textures offered enormous welfare when it came to selling the wedge but, out on such courses, they wore quickly and ultimately didn’t do much of anything.
For now, we’ll call the TaylorMade MG3 wedge microribs a curiosity.
Worth a mention: the TaylorMade MG3 wedge is cast from 8620. It’s pretty much the casting material of option for anyone looking to maintain relatively soft feel without moving to a softer forged intend that won’t offer the same durability which is kind of a big deal for wedge grooves.
And, yeah, as the epithet hints, the TaylorMade MG3 wedge still offers the milled sole. If you don’t replace your wedges as often as a Tour pro, you’re unlikely to benefit immediately from the technology but it does are guaranteed by every sole comes off the line exactly as TaylorMade designed it.
TaylorMade MG3 Wedge- The Subtly Important Stuff
Most of the rest of the story is subtle , not necessarily sexy, material that golfers are merely likely to sense on a subconscious level.
You might care that the first groove has been lowered closer to the leading edge. That petition came from Tommy Fleetwood, though it probably won’t be the first thing that catches your eye.
Likewise, you’re unlikely to notice the changes to the toe shaping of the TaylorMade M3 wedge or the improved hosel transitions. These aren’t necessarily performance tweaks. Instead, it’s all to the improvement of pipelines in the minds of the establishing MG3 less of a stand-alone thing and more something that looks like an extension of your iron set.
The idea is to flow from your set–whether that’s from a 9-iron or a pitching wedge into something that looks like an extension of that situate. If that determine happens to be a P-Series iron, I’m sure TaylorMade would think that’s all the better.
Like the new P-7 90 Iron, TaylorMade’s MG3 wedge is modern and minimalistic. It’s a fairly significant change that you’ll almost certainly notice, even if you can’t quite explains why it appears better.
TaylorMade MG3 Wedge- Loft/ Bounce/ Grind Options
MG3 will be offered in requisite low-, mid- and high-bounce alternatives as well as the Tiger Grind.
Bounce is one of those things not every golfer wrappings their chief around so TaylorMade’s Price likes to talk in terms of resistance. A low-spirited bounce offers very little resistance to turf. It goes in and out with ease. A high-bounce wedge offers up to 20 percentage more opposition. It’s not that it won’t dig; it’s that it won’t dig as easily.
Beyond that, the standard rules apply.
TaylorMade’s MG3 Low bounce( 56, 58, 60 degrees) wedges work well for shallow attempt angles and tight lies. The MG3 iteration aspects a slightly wider sole with a bit more trailing-edge relief and more camber. The leading edge sits close to ground. The objective is to get into the turf quickly and smoothly and get out just as fast.
The TaylorMade MG3 Wedge Standard bounce offering( 46, 50, 52, 54, 56, 58, 60 degrees) is the middle of the road, playable for most options. While it’s perfectly going to be the best fit for many golfers, it’s likewise the one you buy when you don’t know what to buy. With MG3, TaylorMade has tweaked the sole geometry to put more of the sole in play. It’s a ticking wider( 1mm ), has a bit more camber and more trailing-edge relief for greater versatility around the green.
The MG3 High Bounce Wedge( 52, 54, 56, 58, 60 degree) is the requisite steeper attack, soft ground wedge. Like the other MG3 wedges, it has a wider sole( compared to MG2 ), more camber and additional trailing-edge relief. There’s also some additional leading-edge relief.
The TW( Tiger Woods Grind, in case that wasn’t obvious) is a sand and throw( 56 and 60 degree) available through custom-built merely. It’s described as a dual-sole wedge with heavy heel succor. On paper, it’s a high-bounce wedge but with the shaved heel, it can be opened up around the dark-green for those who dare to hit the flop shot while there’s enough leading-edge relief to allow it to sit under the ball on tight lies. It’s inarguably the most versatile of TaylorMade’s grind but likely presents the most risk-reward.
The TaylorMade MG3 wedge will be available in Satin Raw Chrome and Satin Raw Chrome Black. Not every finish occur within every loft/ leaping combination. Likewise , not every option is available in LH so check the spec sheet now to avoid frustration later.
MG3 Wedges- What’s Missing
It’s not a extend to say the MG3 Wedge is TaylorMade’s best looking to date. In a category where golfers don’t get fitted at anything approaching the rate they should, that starts a long way. Those little things like shape of toe and the route the TW grind sits under the ball also get me excited.
TaylorMade’s limitation with the MG3 wedge–as it is with most any challenger brand in the wedge category–is a comparative deficiency of options. Vokey and Callaway now offer well over 20 loft/ jump/ grind combinings. TM at 17 trails a little but the number is impressive given that company isn’t yet a force in the wedge category.
What the company offers will extend most golfers and then some( and again, most aren’t getting fitted anyway) but some niche gives are MIA. Acknowledging that bouncing numbers aren’t always clear cut, eight degrees worth is as low-grade as TaylorMade goes and the grind count( four) routes both Vokey( eight) and Callaway( six ).
For TaylorMade in the wedge category, there’s still work to be done but that likewise means there’s opportunity. If the MG line continues to grow in the market, additional options will almost surely follow.
TaylorMade’s MG3 wedge projections are aggressive. The COVID boom paired with an anticipation of increased share has TaylorMade more excited than ever about the wedge category. That exhilaration is advisable to tempered by the awareness that SM9 is likely coming in January, Callaway is ready for a refresh as well and the future of the market isn’t wholly certain.
Still, confidence isn’t unwarranted. Increased deliberation brings with it no guarantees but TaylorMade believes it can become a force in wedges.
TaylorMade MG3 Wedges- Pricing and Availability
Stock shaft for TaylorMade MG3 wedges are True Temper Tour Issue S2 00. Stock grip is Lampkin Crossline 360. Retail price is $180.
Retail availability begins Sept. 3.
For more information, visit TaylorMadeGolf.com.
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